Prosperas Skills Center

  • info@prosperasskillscenter.com
  • Nairobi, Kenya
  • +254 729 449 222
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Training Course on Business Development Planning and Execution

Training Course on Business Development Planning and Execution

Duration: 5 Days

Location: Nairobi

Course Overview
In today’s highly competitive and dynamic environment, successful organizations—whether start-ups, SMEs, or large institutions—require a clear and actionable business development strategy to grow, thrive, and remain relevant. Business development goes beyond just sales; it encompasses the identification of growth opportunities, strategic partnerships, market expansion, customer relationship management, and innovation.
This course provides a structured, hands-on approach to planning and executing business development initiatives. It equips participants with the tools and frameworks necessary to analyze market opportunities, craft winning business strategies, and implement growth plans that align with organizational goals. Participants will learn how to design sustainable business models, assess risks, build client pipelines, and execute plans effectively through structured operations and performance tracking.
The course emphasizes real-world application, using case studies, business simulations, and performance dashboards to ensure participants are prepared to lead and implement business development efforts within their organizations or enterprises.
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Course Objectives
By the end of this course, participants will be able to:
•Understand the strategic role of business development in organizational growth
•Conduct situational analysis and identify market and product opportunities
•Develop a comprehensive business development plan with measurable goals
•Design sustainable business models and strategic partnerships
•Execute business growth strategies with agility and operational efficiency
•Monitor implementation using KPIs and performance tracking tools
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Target Audience
This course is tailored for:
•Business development managers and officers
•Entrepreneurs and enterprise owners
•Strategic planners and marketing professionals
•NGO and donor program officers supporting enterprise development
•Government and private sector staff involved in SME support
•Professionals transitioning into business development roles
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Training Methodology
•Facilitator-led expert sessions with real-world insights
•Practical workshops on business plan formulation and risk analysis
•Simulations on market engagement, customer targeting, and deal flow
•Group work on designing actionable business development roadmaps
•Peer review and coaching sessions on implementation planning
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Expected Outcomes
Participants will:
•Gain practical experience in drafting and executing growth plans
•Understand how to prioritize and manage business development initiatives
•Enhance skills in opportunity identification, customer segmentation, and deal structuring
•Be equipped to mobilize resources and align teams for growth
•Design and monitor execution plans using tools like scorecards and dashboards

Course Modules / Key Topics
Module 1: Business Development Fundamentals
•Concepts, scope, and strategic importance of business development
•Differentiating BD from marketing and sales
•Key success factors and emerging trends
Module 2: Market Intelligence and Opportunity Identification
•Conducting environmental scans and competitor analysis
•Customer segmentation and value proposition mapping
•Identifying and evaluating new markets and client needs
Module 3: Business Model and Strategic Planning
•Designing innovative and scalable business models (BMC, SWOT, PESTEL)
•Strategic goal setting and scenario planning
•Aligning BD strategy with organizational mission and resources
Module 4: Execution Planning and Resource Mobilization
•Developing action plans and implementation timelines
•Budgeting, staffing, and resource alignment
•Risk assessment and contingency planning
Module 5: Sales Pipeline Management and Client Engagement
•Lead generation, nurturing, and conversion strategies
•CRM tools and building long-term client relationships
•Structuring deals and partnership negotiations
Module 6: Performance Monitoring and Impact Measurement
•Defining KPIs and success metrics
•Dashboards, scorecards, and reporting frameworks
•Adaptive management and continuous improvement

Course General Information:
This course is delivered by qualified and experienced trainers with extensive expertise in their respective fields. Our training approach combines interactive theory sessions, hands-on practical activities, group work, and case studies, ensuring a dynamic and impactful learning experience.

Training Location: The sessions will be held at PROSPERAS SKILLS CENTER, Nairobi, Kenya. We also offer tailor-made group training at client-requested locations upon prior arrangement.

Certification: Upon successfully completing the training, participants will be awarded a certificate from PROSPERAS SKILLS CENTER.

Fees and Inclusions: Covers tuition, training materials, lunch, and venue. Accommodation and airport transfers can be arranged upon request.

Payment Details: Payment must be made to our bank account prior to the commencement of training. Please forward proof of payment to: trainings@prosperasskillscenter.com

For Further Inquiries: Contact us via email: trainings@prosperasskillscenter.com

Business Development Planning and Execution

Start DateEnd DateOnline Fee (USD)In-Person Fee (USD)Register
17 Nov, 202521 Nov, 202510001500Enroll
24 Nov, 202528 Nov, 202510001500Enroll
01 Dec, 202505 Dec, 202510001500Enroll
15 Dec, 202519 Dec, 202510001500Enroll
05 Jan, 202609 Jan, 202610001500Enroll
12 Jan, 202616 Jan, 202610001500Enroll
19 Jan, 202623 Jan, 202610001500Enroll
26 Jan, 202630 Jan, 202610001500Enroll
02 Feb, 202606 Feb, 202610001500Enroll
09 Feb, 202613 Feb, 202610001500Enroll
23 Feb, 202627 Feb, 202610001500Enroll
23 Feb, 202627 Feb, 202610001500Enroll
02 Mar, 202606 Mar, 202610001500Enroll
09 Mar, 202613 Mar, 202610001500Enroll
23 Mar, 202627 Mar, 202610001500Enroll
13 Apr, 202617 Apr, 202610001500Enroll
20 Apr, 202624 Apr, 202610001500Enroll
04 May, 202608 May, 202610001500Enroll
11 May, 202615 May, 202610001500Enroll
18 May, 202622 May, 202610001500Enroll
08 Jun, 202612 Jun, 202610001500Enroll
15 Jun, 202619 Jun, 202610001500Enroll
22 Jun, 202626 Jun, 202610001500Enroll
29 Jun, 202603 Jul, 202610001500Enroll
06 Jul, 202610 Jul, 202610001500Enroll
13 Jul, 202617 Jul, 202610001500Enroll
20 Jul, 202624 Jul, 202610001500Enroll
27 Jul, 202631 Jul, 202610001500Enroll
03 Aug, 202607 Aug, 202610001500Enroll
10 Aug, 202614 Aug, 202610001500Enroll
17 Aug, 202621 Aug, 202610001500Enroll
31 Aug, 202604 Sep, 202610001500Enroll
07 Sep, 202611 Sep, 202610001500Enroll
14 Sep, 202618 Sep, 202610001500Enroll
21 Sep, 202625 Sep, 202610001500Enroll
28 Sep, 202602 Oct, 202610001500Enroll
12 Oct, 202616 Oct, 202610001500Enroll
26 Oct, 202630 Oct, 202610001500Enroll
02 Nov, 202606 Nov, 202610001500Enroll
09 Nov, 202613 Nov, 202610001500Enroll
16 Nov, 202620 Nov, 202610001500Enroll
23 Nov, 202627 Nov, 202610001500Enroll
30 Nov, 202604 Dec, 202610001500Enroll
07 Dec, 202611 Dec, 202610001500Enroll
14 Dec, 202618 Dec, 202610001500Enroll

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