Prosperas Skills Center

  • info@prosperasskillscenter.com
  • Nairobi, Kenya
  • +254 729 449 222
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Training Course on Advocacy, Lobbying, and Public Affairs Communication

Training Course on Advocacy, Lobbying and Public Affairs Communication

Duration: 5 Days

Location: Nairobi

Course Overview
In a dynamic policy and governance landscape, effective advocacy and lobbying are essential tools for shaping public policy, influencing decision-makers, and advancing institutional, social, or development agendas. Whether working in government, civil society, international organizations, or the private sector, professionals must be equipped with strategic communication skills, stakeholder analysis tools, and ethical lobbying techniques to promote policy change, protect organizational interests, and engage the public meaningfully.
This course provides a comprehensive understanding of how to design, execute, and evaluate impactful advocacy and lobbying campaigns within the framework of public affairs. It explores the interlinkages between government relations, media influence, civic engagement, and political communication. Participants will gain practical tools for stakeholder mapping, policy analysis, coalition building, and message framing to support evidence-based advocacy efforts.
Through interactive sessions, real-world case studies, simulations, and role-play scenarios, participants will build capacity to lead campaigns that are data-driven, legally sound, ethically grounded, and culturally responsive—while navigating complex political and policy environments with strategic precision.
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Course Objectives
By the end of this course, participants will be able to:
•Distinguish between advocacy, lobbying, and public affairs communication
•Design and implement effective advocacy strategies and action plans
•Conduct stakeholder and power mapping to target influencers and allies
•Craft persuasive messages and policy briefs to shape public opinion and policy
•Navigate legislative, regulatory, and institutional policy environments
•Build and manage coalitions, alliances, and grassroots mobilization efforts
•Monitor and evaluate the impact of advocacy and lobbying interventions
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Target Audience
This course is ideal for:
•Public affairs and government relations professionals
•NGO and civil society leaders and program officers
•Communication and advocacy specialists
•Policy analysts and legislative staff
•Development agencies and donor representatives
•Corporate social responsibility (CSR) and ESG professionals
•Researchers and academics involved in policy engagement
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Training Methodology
•Facilitator-led expert sessions
•Policy analysis and campaign design workshops
•Group simulations and stakeholder mapping exercises
•Role-play of lobbying scenarios and media interviews
•Case studies of local, regional, and international campaigns
•Strategic communication tools and advocacy planning templates
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Expected Outcomes
Participants will:
•Strengthen their institutional voice and visibility in policy spaces
•Build evidence-based advocacy strategies aligned to organizational goals
•Influence public and political discourse through compelling narratives
•Improve collaboration across sectors, coalitions, and networks
•Measure advocacy outcomes and policy shifts using performance tools

Course Modules / Key Topics
Module 1: Foundations of Advocacy, Lobbying & Public Affairs
•Definitions and distinctions: advocacy vs. lobbying vs. public affairs
•Legal and ethical frameworks for advocacy and lobbying
•The policy cycle and entry points for influence
Module 2: Policy and Stakeholder Analysis
•Mapping policy systems and institutional actors
•Conducting power and interest analysis
•Identifying windows of opportunity and access strategies
Module 3: Advocacy Strategy and Campaign Design
•Setting advocacy goals, objectives, and indicators
•Building theories of change and logic models
•Developing advocacy action plans and timelines
Module 4: Message Development and Communication Tools
•Crafting persuasive messages, policy briefs, and position papers
•Framing issues for different audiences (media, public, policymakers)
•Leveraging digital media and storytelling in advocacy
Module 5: Coalition Building and Lobbying Techniques
•Forming networks, alliances, and community mobilization platforms
•Lobbying techniques: direct, indirect, and grassroots approaches
•Engaging with legislators, regulators, and political offices
Module 6: Monitoring, Evaluation, and Sustainability
•Measuring advocacy outcomes and behavior change
•Capturing lessons and adapting strategies
•Institutionalizing public affairs communication functions

Course General Information:
This course is delivered by qualified and experienced trainers with extensive expertise in their respective fields. Our training approach combines interactive theory sessions, hands-on practical activities, group work, and case studies, ensuring a dynamic and impactful learning experience.

Training Location: The sessions will be held at PROSPERAS SKILLS CENTER, Nairobi, Kenya. We also offer tailor-made group training at client-requested locations upon prior arrangement.

Certification: Upon successfully completing the training, participants will be awarded a certificate from PROSPERAS SKILLS CENTER.

Fees and Inclusions: Covers tuition, training materials, lunch, and venue. Accommodation and airport transfers can be arranged upon request.

Payment Details: Payment must be made to our bank account prior to the commencement of training. Please forward proof of payment to: trainings@prosperasskillscenter.com

For Further Inquiries: Contact us via email: trainings@prosperasskillscenter.com

Advocacy, Lobbying, and Public Affairs Communication

Start DateEnd DateOnline Fee (USD)In-Person Fee (USD)Register
17 Nov, 202521 Nov, 202510001500Enroll
24 Nov, 202528 Nov, 202510001500Enroll
01 Dec, 202505 Dec, 202510001500Enroll
15 Dec, 202519 Dec, 202510001500Enroll
05 Jan, 202609 Jan, 202610001500Enroll
12 Jan, 202616 Jan, 202610001500Enroll
19 Jan, 202623 Jan, 202610001500Enroll
26 Jan, 202630 Jan, 202610001500Enroll
02 Feb, 202606 Feb, 202610001500Enroll
09 Feb, 202613 Feb, 202610001500Enroll
23 Feb, 202627 Feb, 202610001500Enroll
23 Feb, 202627 Feb, 202610001500Enroll
02 Mar, 202606 Mar, 202610001500Enroll
09 Mar, 202613 Mar, 202610001500Enroll
23 Mar, 202627 Mar, 202610001500Enroll
13 Apr, 202617 Apr, 202610001500Enroll
20 Apr, 202624 Apr, 202610001500Enroll
04 May, 202608 May, 202610001500Enroll
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18 May, 202622 May, 202610001500Enroll
08 Jun, 202612 Jun, 202610001500Enroll
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29 Jun, 202603 Jul, 202610001500Enroll
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31 Aug, 202604 Sep, 202610001500Enroll
07 Sep, 202611 Sep, 202610001500Enroll
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21 Sep, 202625 Sep, 202610001500Enroll
28 Sep, 202602 Oct, 202610001500Enroll
12 Oct, 202616 Oct, 202610001500Enroll
26 Oct, 202630 Oct, 202610001500Enroll
02 Nov, 202606 Nov, 202610001500Enroll
09 Nov, 202613 Nov, 202610001500Enroll
16 Nov, 202620 Nov, 202610001500Enroll
23 Nov, 202627 Nov, 202610001500Enroll
30 Nov, 202604 Dec, 202610001500Enroll
07 Dec, 202611 Dec, 202610001500Enroll
14 Dec, 202618 Dec, 202610001500Enroll

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