Prosperas Skills Center

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  • Nairobi, Kenya
  • +254 729 449 222
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Training Course on Agribusiness Management and Agricultural Marketing Strategies

Training Course on Agribusiness Management and Agricultural Marketing Strategies

Duration: 5 Days

Location: Nairobi

Course Overview
Agribusiness is a key driver of rural transformation and economic growth, linking agricultural production to value addition, trade, and market systems. However, many agricultural enterprises face constraints in planning, financial management, market access, and competitiveness.
This course empowers participants with essential skills in agribusiness development, entrepreneurship, and strategic marketing to build profitable, resilient, and sustainable agricultural enterprises. It covers enterprise planning, financial analysis, supply chain coordination, and innovative marketing strategies tailored to dynamic agricultural markets.
Through practical tools, business simulations, and real-life case studies, participants will learn how to manage agri-enterprises effectively, respond to market trends, and develop winning strategies for accessing local, regional, and export markets.
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Course Objectives
By the end of this course, participants will be able to:
•Understand the agribusiness environment, value chains, and market dynamics
•Develop and manage agri-enterprises using sound business and financial principles
•Apply tools for business planning, budgeting, and investment analysis
•Design customer-focused marketing strategies for agricultural products and services
•Enhance branding, packaging, and distribution to increase market competitiveness
•Support farmers and SMEs in accessing profitable and sustainable markets
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Target Audience
This course is designed for:
•Agribusiness owners and managers
•Farmer organization leaders and agri-cooperative members
•Agricultural marketing and enterprise development officers
•NGO and development program staff in agriculture and livelihoods
•Rural finance and business advisory professionals
•Youth and women entrepreneurs in agri-value chains
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Training Methodology
•Business model canvassing and agribusiness planning exercises
•Real-life case studies of agribusiness innovations and market failures
•Group simulations in pricing, promotion, and value chain coordination
•Tools for cost-benefit analysis, customer segmentation, and branding
•Marketplace and pitch simulation (product promotion and buyer engagement)
•Interactive business coaching and peer review sessions
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Expected Outcomes
Participants will:
•Gain practical knowledge in agribusiness planning and operations
•Be able to conduct market analysis and respond to changing demand trends
•Build financial management capacity for agri-enterprise growth
•Design competitive marketing and sales strategies for agricultural products
•Return with a business improvement plan or agri-marketing strategy tailored to their enterprise

Course Modules / Key Topics
Module 1: Introduction to Agribusiness and Enterprise Development
•The agribusiness ecosystem and rural enterprise dynamics
•Identifying business opportunities in agri-value chains
•Models of agribusiness (SMEs, cooperatives, contract farming, etc.)
Module 2: Business Planning and Financial Management
•Business model canvas for agri-enterprises
•Budgeting, cost analysis, and pricing strategies
•Financial statements and break-even analysis
Module 3: Agricultural Marketing Strategy and Market Research
•Understanding customers, competitors, and market segmentation
•Designing a marketing mix: product, price, place, promotion
•Market research tools and analyzing consumer preferences
Module 4: Branding, Value Addition, and Sales Channels
•Branding and packaging agricultural products
•Developing value-added products and marketing narratives
•Accessing formal, informal, and digital sales platforms
Module 5: Growth Strategies and Access to Markets
•Linking to buyers, processors, aggregators, and exporters
•E-commerce, agri-platforms, and ICTs in agribusiness
•Developing and pitching agribusiness growth plans

Course General Information:
This course is delivered by qualified and experienced trainers with extensive expertise in their respective fields. Our training approach combines interactive theory sessions, hands-on practical activities, group work, and case studies, ensuring a dynamic and impactful learning experience.

Training Location: The sessions will be held at PROSPERAS SKILLS CENTER, Nairobi, Kenya. We also offer tailor-made group training at client-requested locations upon prior arrangement.

Certification: Upon successfully completing the training, participants will be awarded a certificate from PROSPERAS SKILLS CENTER.

Fees and Inclusions: Covers tuition, training materials, lunch, and venue. Accommodation and airport transfers can be arranged upon request.

Payment Details: Payment must be made to our bank account prior to the commencement of training. Please forward proof of payment to: trainings@prosperasskillscenter.com

For Further Inquiries: Contact us via email: trainings@prosperasskillscenter.com

Agribusiness Management and Agricultural Marketing Strategies

Start DateEnd DateOnline Fee (USD)In-Person Fee (USD)Register
17 Nov, 202521 Nov, 202510001500Enroll
24 Nov, 202528 Nov, 202510001500Enroll
01 Dec, 202505 Dec, 202510001500Enroll
15 Dec, 202519 Dec, 202510001500Enroll
05 Jan, 202609 Jan, 202610001500Enroll
12 Jan, 202616 Jan, 202610001500Enroll
19 Jan, 202623 Jan, 202610001500Enroll
26 Jan, 202630 Jan, 202610001500Enroll
02 Feb, 202606 Feb, 202610001500Enroll
09 Feb, 202613 Feb, 202610001500Enroll
23 Feb, 202627 Feb, 202610001500Enroll
23 Feb, 202627 Feb, 202610001500Enroll
02 Mar, 202606 Mar, 202610001500Enroll
09 Mar, 202613 Mar, 202610001500Enroll
23 Mar, 202627 Mar, 202610001500Enroll
13 Apr, 202617 Apr, 202610001500Enroll
20 Apr, 202624 Apr, 202610001500Enroll
04 May, 202608 May, 202610001500Enroll
11 May, 202615 May, 202610001500Enroll
18 May, 202622 May, 202610001500Enroll
08 Jun, 202612 Jun, 202610001500Enroll
15 Jun, 202619 Jun, 202610001500Enroll
22 Jun, 202626 Jun, 202610001500Enroll
29 Jun, 202603 Jul, 202610001500Enroll
06 Jul, 202610 Jul, 202610001500Enroll
13 Jul, 202617 Jul, 202610001500Enroll
20 Jul, 202624 Jul, 202610001500Enroll
27 Jul, 202631 Jul, 202610001500Enroll
03 Aug, 202607 Aug, 202610001500Enroll
10 Aug, 202614 Aug, 202610001500Enroll
17 Aug, 202621 Aug, 202610001500Enroll
31 Aug, 202604 Sep, 202610001500Enroll
07 Sep, 202611 Sep, 202610001500Enroll
14 Sep, 202618 Sep, 202610001500Enroll
21 Sep, 202625 Sep, 202610001500Enroll
28 Sep, 202602 Oct, 202610001500Enroll
12 Oct, 202616 Oct, 202610001500Enroll
26 Oct, 202630 Oct, 202610001500Enroll
02 Nov, 202606 Nov, 202610001500Enroll
09 Nov, 202613 Nov, 202610001500Enroll
16 Nov, 202620 Nov, 202610001500Enroll
23 Nov, 202627 Nov, 202610001500Enroll
30 Nov, 202604 Dec, 202610001500Enroll
07 Dec, 202611 Dec, 202610001500Enroll
14 Dec, 202618 Dec, 202610001500Enroll

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