Training Course on Business Planning and Entrepreneurship for Agribusiness

Course Overview
Agribusiness today requires more than agricultural know-how—it demands entrepreneurial thinking, strategic planning, and sound business management. The ability to identify viable opportunities, assess risks, mobilize resources, and create value through structured business planning is what distinguishes successful agripreneurs in today’s competitive food systems.
This course is designed to equip participants with the knowledge and practical skills needed to develop and manage sustainable agribusiness ventures. Participants will explore the key components of entrepreneurship in agriculture, including opportunity identification, business model development, market analysis, resource mobilization, and innovation. The course also guides participants step-by-step through the process of writing and pitching a bankable agribusiness plan.
With a strong focus on real-world application, the course blends technical instruction with interactive exercises, group work, and business simulations. It also emphasizes inclusive entrepreneurship—engaging women, youth, and smallholder farmers—and introduces participants to tools for financial forecasting, customer development, and accessing agribusiness support services.
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Course Objectives
By the end of this course, participants will be able to:
•Understand the principles of entrepreneurship and business development in agriculture.
•Identify and evaluate agribusiness opportunities across value chains.
•Design a viable business model using tools like the Business Model Canvas.
•Develop a complete agribusiness plan with marketing, operations, and finance components.
•Apply tools for financial forecasting, budgeting, and investment readiness.
•Prepare and pitch a business plan to stakeholders and potential funders.
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Target Audience
This course is ideal for:
•Aspiring and existing agripreneurs
•Youth and women in agribusiness startups
•Leaders of cooperatives, producer groups, and rural enterprises
•Extension officers and agribusiness trainers
•NGO, donor, and government staff in livelihoods and enterprise development
•Business development service providers and incubator/accelerator staff
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Training Methodology
•Expert-led sessions on entrepreneurship principles and tools
•Interactive business model and planning workshops
•Group exercises, simulations, and real-world case studies
•Peer reviews and coaching on business plan development
•Pitching practice and feedback from finance and agribusiness professionals
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Expected Outcomes
Participants will:
•Strengthen their entrepreneurial mindset and business acumen
•Gain practical skills in agribusiness planning and opportunity analysis
•Develop a complete and realistic agribusiness plan
•Understand how to communicate business value to investors and partners
•Leave with an action plan or investor-ready business proposal